Multiplying the best of your business.
What makes your business great can also be what holds it back. I help you scale it, with applied AI and technology.
You might recognize your business here.
It all runs through one person, and that person is you
You're the best at the thing that wins the work. The quote nobody else can price. The call only you can make. So everything routes through you. That's not a flaw. It's why you're successful. It's also the ceiling you keep hitting.
One person holds the whole place together
Someone you trust runs more of this place than anyone realizes, and they're maxed out. You don't want to replace them. You want to give them ten of themselves, so they can breathe and the business can keep growing.
One process gates everything
There's one manual, expertise-heavy step everything has to pass through. Quoting, maybe. Or onboarding, or a review only a couple of people can actually do. It caps how much you can take on, no matter who's running it. The demand is there. The throughput isn't.
If any of that sounds like your business, you're in the right place. Nothing here is broken. You're stuck because it's all working, and honestly, that's a much better problem to have.
What I actually do.
I bottle your company's expertise so it scales. In plain terms: I figure out what your best people and best processes actually do well, and I build AI agents that do it the same way. So your judgment and your standards can show up everywhere at once, not just wherever the bottleneck happens to sit.
- Sit with you and work out where your value is trapped, and which work depends on one person or one process
- Take the single highest-leverage process and build a working AI agent that runs it the way your best person would
- Turn the expertise that lives in one person's head into something your whole team can draw on
- Start small and provable. One build, one real result, with measures of success that aren't just vibes
- Tell you, plainly, when the best fix isn't AI at all. Sometimes it's a better process, or just one decision made well
- Stand in as your fractional CTO while we scale what works across the business
- Look at a platform or vendor decision and tell you whether it's the right call before you spend the money
If your situation isn't on this list, it's probably still something I do. Ask me.
How working with me starts.
A conversation, free.
Thirty minutes, on a call. You tell me where the business feels stuck. I tell you what I actually think, including whether I'm even the right person for it. No pitch deck. No follow-up sequence.
An Expertise Audit.
We start with a short, fixed-scope audit. I map where your value is trapped and pick the single highest-leverage thing to scale. You walk away with a prioritized roadmap that's useful whether or not you ever build anything with me.
The first agent, then the practice.
We turn that top candidate into a working agent that does the job the way your best person would. If it proves out, and it usually does, we keep going. No retainer trap. No long contract.
Thirty years of going into the part everyone else quit on.
Different companies, different decades, same move. Find the thing the team had written off, learn how the place really works, and come back with something simpler than anyone expected.
A platform the team had given up on
The team believed they'd hit a hard physical limit. They hadn't. One caching change they'd written off as too risky bought them eighteen months of breathing room.
Read the full story →A year of failure, turned into a flagship
Anheuser-Busch had spent a year trying to make a portal work. The team was demoralized. The fix wasn't technical. Nobody in the room had the authority and the willingness to make a call.
Read the full story →A global conference that had to go virtual
COVID shut down Autodesk's annual user conference. They needed to pivot to a virtual event for 100,000+ attendees across 200+ countries, without a single regional slowdown.
Read the full story →
I'm Ed.
I don't believe in impossible problems, and I don't believe in complicated solutions. For about thirty years, people have brought me the thing they'd already written off. I go into the part everyone else quit on, and I come back with something simple enough it looks easy.
I built one of Canada's first headless CMS platforms in the early 2000s, before "headless" was a word people used. I've led teams from one person to fifty. I've walked into a year-long failed enterprise project and gotten it shipped in months. I've also helped a friend's executive assistant figure out which AI tool to try first.
These days the work has a sharper edge. I take what makes a business great, the expertise locked up in its best people and the way they do things, and I build AI that lets it scale. The job hasn't really changed in thirty years. Find what actually matters, and make the technology serve it.
Want to talk?
Tell me where your business feels stuck. The first conversation is free, and I'll be honest about whether I can help.
Start with a conversation